?

Hey, guess what?

We signed a sports advertising contract. Soon we’re going to be the health partner of easyCredit BBL and even the namesake of the 2nd Basketball Bundesliga.🏀 

!

Very cool. 👏 Encourage young insured people to lead a healthy life. We also have a few would-be basketball players on our team 😉 They are looking forward to doing something.

?

Yeah, besides a strong logo presence on the court we need an idea that inspires the people in the seats. And of course uninsured people who are not so interested in basketball too. We don’t achieve that at the league games.

!

That’s what you’ve got us for. 💪 We’ll go catch a game and think about what we can do. 🏀

 

?

Great. Should be ready in 8 weeks.

!

OK, get this. ☝️ You know how when you have a basketball in your hand, you immediately want to start dribbling? That’s exactly why we’re going to distribute 1,000 basketballs in Germany, let people dribble and start the biggest dribble wave of the nation.

?

Sounds great. 👍 But, is this going to be a video? Where are you guys getting 1,000 balls from? All over Germany? Who’s going to distribute them? Isn’t that way too big? What will it cost?

!

Yeah, we’re going on a road trip all over Germany. 🚙 We’ll take along an influencer who plays basketball and as for the 1,000 balls, we’ll get the basketball leagues involved. It won’t cost that much either. 😇

✔

TLGG added C-Bas to the chat.

C-Bas: Hey guys! Sweet idea. I have 2 friends who would come along. When do we start? Who’s filming? Who’s got the basketballs?

!

We’re leaving from Bochum, guys. One-week road trip. ✋

0:30
?

When’s the video gonna be ready?

!

TLGG: Here you go! 8 minutes of pure passion for basketball.

+3
?

Awesome – we’re thrilled. The board of directors is asking for the figures.

✔

We’re really happy, too. 

15.1 million impressions, 2.7 million viewers watched the video an average of 4.5 minutes. Viewer retention strong a 54%.

?

Those are really good numbers. You guys did great. What did the community say?

!

“Never closed Pornhub so fast!”

🙊

✔

YEA! Silver at the Best of Content Marketing Award!

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Barmer
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