Before the Tour de France…

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We’re taking a different direction than we have previously and not going to do TV ads for the Tour de France this year.

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OK! Peter Sagan, Emanuel Buchmann and everyone else’s jerseys will be on TV anyway during the live broadcasts and the award ceremonies. You already have very good visibility.

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As always, could you create another media plan for the tour campaign? 

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Of course – we’ll look at the reporting figures from the last Tour de France campaign and take into account the general changes. Especially with regard to Instagram and Facebook, a lot has changed.

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Many thanks and we’re looking forward to seeing if you can reach the numbers!

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We’re pretty sure about that. Our colleagues from RAPP Berlin have already created great content 🙂 

During the Tour de France…

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 Peter just won the 5th stage – could you guys publish the winner post?

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Sure! The post will go straight online and the Instagram and Facebook Ads will start right away.

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After the Tour de France…

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You guys were right! It was a great tour!

Absolutely! That’s how the numbers look, too. The CPC and CPM figures are much better than last year. We are already looking forward to the Tour de France 2020!

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Client: Thomas Forster, Head of Global Digital Marketing Hansgrohe SE 
TLGG: Detlef Henke, Head of Brand Performance

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