BARMER advocates for gender-sensitive medicine
Are you calling out unequal treatment in times of increased injustice? On posters, platforms, and social channels? You can do it, you should do it, and we have done it successfully. Because it makes sense, because it is important, because it is a matter close to the heart of our client BARMER.
"Women do not deserve equal treatment!"
What at first glance seems like an absurd and vulgar remark is actually true from a medical point of view. Because equally good medical treatment is different treatment for each gender. BARMER took advantage of this double meaning and launched a deliberately provocative campaign to raise awareness of the important issue of gender-sensitive medicine among both the public and professionals. The central element of the campaign was a series of seemingly misogynistic and reactionary statements that only at second glance revealed their true meaning and gave the necessary urgency.