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Blog

Blog

Returning the favor Part 2: Customer experience as the key to successful loyalty programs

Loyalty programs can be a powerful tool for building customer loyalty. In this mini-series, we look at current trends and strategies in the …

Blog

Returning the favor Part 1: A Quick Overview of the Loyalty Market

Did you know?

 

It costs up to 25 percent more to acquire a new customer than to retain an existing one (Gallo, 2014).

 

65 percent of …

© Johannes Krupinski | Unsplash
Blog

Development of a marketing strategy for a very special target group

How do you build a holistic marketing strategy for products in the B2G environment with few distinguishing features? Our consultants look …

Blog

Data treasure or demographic change? - Two theories as to why Amazon is buying iRobot

Since Amazon announced its intention to by iRobot, much has been written about why the tech & e-commerce giant wants to add a robot vacuum …

Blog

Collaboration, Speed, Scale: Lessons for Coronavirus and Beyond

With the current coronavirus pandemic, relying on traditional product development cycles to address the disease is proving to be woefully …

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