Loyalty programs can be a powerful tool for building customer loyalty. In this mini-series, we look at current trends and strategies in the …
Did you know?
It costs up to 25 percent more to acquire a new customer than to retain an existing one (Gallo, 2014).
65 percent of …
How do you build a holistic marketing strategy for products in the B2G environment with few distinguishing features? Our consultants look …
Since Amazon announced its intention to by iRobot, much has been written about why the tech & e-commerce giant wants to add a robot vacuum …
With the current coronavirus pandemic, relying on traditional product development cycles to address the disease is proving to be woefully …